Les Miserables :: essays research papers

Les Miserables   Ã‚  Ã‚  Ã‚  Ã‚  In Victor Hugo’s Les Miserables Jean Valjean goes through many difficult struggles and finds the much needed influence to help him. There are three characters who influence Jean: Bishop Bienvenu, Cosette, and   Ã‚  Ã‚  Ã‚  Ã‚  Bishop Bienvenu’s influence on Jean is similar to that of a father’s influence on his son. Bishop Bienvenu’s influence is critical to the start of Jean’s life after prison. The Bishop was the only person that would shelter Jean for that long first night. During the night Jean stole his silver wear. Instead of being angry, the Bishop confirms Jean’s story and gives him the silver candlesticks too. ‘â€Å"Jean Valjean, my brother, you no longer belong to evil, but to good. I have bought your soul, that it may not be lost.†Ã¢â‚¬â„¢(26). The Bishop’s Influence on Jean will stay with him for the rest of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Cosette’s influence on Jean Valjean is welcome and realized most by Jean. Cosette influenced Jean with her need for love and a father figure. When Jean first met Cosette, he realized her reaching out for someone to fill in these missing spots in her life. As Jean took care of Cosette he gave her a loving, elder, trustworthy, male role she has been waiting for for support and stability. The time they spent together warmed both of their hearts with the feeling they longed for. â€Å"Jean Valjean felt his own happiness grow with the happiness which he caused Cosette†(139). Cosette’s influence on Jean made both his feelings and life better and more barable. Jean found the love he has been without for so long, it warmed his heart and the people around him. Cosette influenced Jean’s feelings for love, life, and his sense of well being.   Ã‚  Ã‚  Ã‚  Ã‚  Marius’s influence on Jean Valjean is rather a love-hate respect. Marius influenced Jean in a way that was not at first accepted by him. Marius was in love with Cosette and this made Jean angry. Cosette had warmed Jean’s heart with her love and Marius was going to walk into their lives and take it for his own. Jean tried to tie up their relationship the best he could. Finally, he realized that this was best for Cosette and if she was happy he was too. Les Miserables :: essays research papers Les Miserables   Ã‚  Ã‚  Ã‚  Ã‚  In Victor Hugo’s Les Miserables Jean Valjean goes through many difficult struggles and finds the much needed influence to help him. There are three characters who influence Jean: Bishop Bienvenu, Cosette, and   Ã‚  Ã‚  Ã‚  Ã‚  Bishop Bienvenu’s influence on Jean is similar to that of a father’s influence on his son. Bishop Bienvenu’s influence is critical to the start of Jean’s life after prison. The Bishop was the only person that would shelter Jean for that long first night. During the night Jean stole his silver wear. Instead of being angry, the Bishop confirms Jean’s story and gives him the silver candlesticks too. ‘â€Å"Jean Valjean, my brother, you no longer belong to evil, but to good. I have bought your soul, that it may not be lost.†Ã¢â‚¬â„¢(26). The Bishop’s Influence on Jean will stay with him for the rest of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Cosette’s influence on Jean Valjean is welcome and realized most by Jean. Cosette influenced Jean with her need for love and a father figure. When Jean first met Cosette, he realized her reaching out for someone to fill in these missing spots in her life. As Jean took care of Cosette he gave her a loving, elder, trustworthy, male role she has been waiting for for support and stability. The time they spent together warmed both of their hearts with the feeling they longed for. â€Å"Jean Valjean felt his own happiness grow with the happiness which he caused Cosette†(139). Cosette’s influence on Jean made both his feelings and life better and more barable. Jean found the love he has been without for so long, it warmed his heart and the people around him. Cosette influenced Jean’s feelings for love, life, and his sense of well being.   Ã‚  Ã‚  Ã‚  Ã‚  Marius’s influence on Jean Valjean is rather a love-hate respect. Marius influenced Jean in a way that was not at first accepted by him. Marius was in love with Cosette and this made Jean angry. Cosette had warmed Jean’s heart with her love and Marius was going to walk into their lives and take it for his own. Jean tried to tie up their relationship the best he could. Finally, he realized that this was best for Cosette and if she was happy he was too.

Fantastic Elements of Saint George and The Dragon :: Saint George and The Dragon

Fantastic Elements of Saint George and The Dragon      Ã‚  Ã‚  Ã‚   Margaret Hodges adapted "Saint George and The Dragon" from its original work that was written by Edmund Spencer. "Saint George and The Dragon" is a short story that was published in 1984. Margaret Hodges, who adapted this fantastic literature, is from North America. " Saint George and The Dragon" shows many characteristic of Magical Realism; however, it is Fantastic Literature.    "Saint George and The Dragon" is similar to Magical Realism because the characters within the story treat the events as a normal occurrence. The way in which reality is mixed with a touch of non-reality supports that the story is one of Magical Realism. Another essential part of Magical Realism is the normality of the characters. The lead character within "Saint George and The Dragon" is ordinary or mundane. Unlike fantastic literature with its Hercules and many unreal heroes, Saint George is just a normal human being. Finally, the one element that carries the largest weight is no limitations are set through out the entire story. The way that the story sets no boundaries is extremely important. It is for that reason that "Saint George and The Dragon" is probably teetering on the balance of being listed under Magical Realism.    "Saint George and The Dragon" does have its differences from Magical Realism, though. For instance, many things within the short story could never happen or even exist. Dragons, Fairies, and Dwarfs are all unrealistic. What is even more unrealistic is the fact that Saint George battles the dragon and defeats it.    Biblical allusions are sewn throughout the short story. The biblical allusions seemed as if they where almost subliminally encoded. Perhaps the simplest clue is in the title, Saint George. However, if one reads closely one can begin to pick up on the biblical allusions:    But the old hermit said, "The Fairy Queen has sent you to do brave deeds in this world. That High City that you see is in another world. Before you climb the path to it and hang your shield on its wall, go down into the valley and fight the dragon that you were sent to fight. It is time for me to tell you that you were not born of fairy folk, but of English earth. The fairies stole you away as a baby while you slept

Beowulf: Christian Vs Pagan Influence Essay -- Epic of Beowulf Essays

The European epic, Beowulf, was written sometime in the eighth century in England. This time period provides us with an idea for the mixture of Christian and pagan elements because of an English society that was in the process of converting from Paganism to Christianity. Examples of Pagan and Christian traditions are presented all throughout literature. Many of the influences deal with what it going on in the world, when the piece is written. When Beowulf was written, St. Augustine had just come over to try and convert the Anglo-Saxon people to Christianity; although the conversion succeeded it was a shallow conversion, and there were still people following the Pagan ways. The fact that Christianity and Paganism are so closely combined in the epic explains the reasons for Beowulf’s Christian and pagan influences. Blending in among Beowulf's triumphs against the three key creatures, we also see Christian virtues being instilled upon the listeners. The good qualities of loyalty, humility, sacrifice for the good of others, and sympathy for those less fortunate are seen woven into the text as well as the negative consequences from greed and pride. In a thorough analysis of Beowulf, the Christian and pagan elements, represented in the characters and their journeys through various countries, creates an epic adventure filled with superhuman qualities and Christian ideals that often parallel themselves to biblical characters and events. The pagan elements of the epic are evident in a couple of the characters’ superhuman qualities during the first two parts of the poem. Beowulf is seen as a superhero and takes it upon himself to use his strength to defeat Grendel and save the Danes from the turmoil that has haunted them for the past... ...and his mother, despite being non-human. The author of Beowulf was extremely effective in combining pagan and Christian ideas in the poem. The ability and technique of combining two different elements into his characters makes the epic interesting to read. In mixing Christian and pagan ideas, the eighth century author was able to dramatically enhance the characters with Christian values and pagan ideals. Although the pagan elements greatly influenced the story, the addition of Christian influences and parallels to the Bible make this European epic famous for the adventures, conflicts, and heroism that take place in a time of religious transition. Today, one can still see the Pagan influences in common life. Each time Beowulf succeeded he related it to either Paganism or Christianity. Whether it is one God, or many Gods, the people all had their common belief system.

The History of the Piano

Piano, stringed keyboard musical instrument, derived from the harpsichord and the clavichord. Also called the pianoforte, it differs from its predecessors principally in the introduction of a hammer-and-lever action that allows the player to modify the intensity of sound by the stronger or weaker touch of the fingers. For this reason the earliest known model (1709) was called a gravicembalo col pian e forte (Italian for â€Å"harpsichord with soft and loud†). It was built by Bartolomeo Cristofori, a harpsichord maker of Florence, Italy, who is generally credited with inventing the piano. Two of his pianos still exist. The case of one, dated 1720, is in the Metropolitan Museum of Art, New York City; the other, dated 1726, is in a museum in Leipzig, Germany. Early Evolution of the Piano Beginning about 1725, when the noted German organ maker Gottfried Silbermann of Freiberg adopted Cristofori's action, the next major developments took place in Germany. Perhaps the most important contribution was made by Johann Andreas Stein of Augsburg, who is credited with inventing an improved escapement that became the foundation of the â€Å"Viennese† piano praised by Wolfgang Amadeus Mozart and favored by most German composers of the late 18th and early 19th centuries. Twelve masters from central Germany migrated to London about 1760 and established the English school that, under John Broadwood and others, turned to the production of pianos of a stronger build, resembling those of our own day. The French manufacturer Sebastien Erard founded the French school in the 1790s, and in 1823 created the double action that is still in general use. By this time artisans in all Western nations were working to perfect the pianoforte. Numerous improvements were and are still being made in design and construction. Germany and the United States have long been distinguished for fine pianos, notably those of the German firm founded by Karl Bechstein and the American firms of Baldwin, Mason & Hamlin, Steinway, and Chickering. The pianos of the Austrian Bosendorfer firm are also highly respected. The compass of the early piano was, like that of the harpsichord, only four, or at most, five octaves, but it has gradually increased to a compass of more than seven octaves as structural changes allowed for increases in tension amounting to several tons. Modern Structure The modern pianoforte has six major parts (in the following discussion, the numbers in parentheses refer to the accompanying diagram (Diagram #1 below) of the structure of a pianoforte): (1) The frame is usually made of iron. At the rear end is attached the string plate, into which the strings are fastened. In the front is the wrest plank, into which the tuning pins are set. Around these is wound the other end of the strings, and by turning these pins the tension of the strings is regulated. (2) The soundboard, a thin piece of fine-grained spruce placed under the strings, reinforces the tone by means of sympathetic vibration. (3) The strings, made of steel wire, increase in length and thickness from the treble to the bass. The higher pitches are each given two or three strings tuned alike. The lower ones are single strings made heavier by being overspun—that is, wound around with a coil of thin copper wire. (4) The action is the entire mechanism required for propelling the hammers against the strings (see Operation of the Action below). The most visible part of the action is the keyboard, a row of keys manipulated by the fingers. The keys corresponding to the natural tones are made of ivory or plastic; those corresponding to the chromatically altered tones, of ebony or plastic. (5) The pedals are levers pressed down by the feet. The damper, or loud pedal, raises all the dampers so that all the strings struck continue to vibrate even after the keys are released. The soft pedal either throws all the hammers nearer to the strings so that the striking distance is diminished by one-half, or shifts the hammers a little to one side so that only a single string instead of the two or three is struck. Some pianos have a third, or sustaining, pedal that does not raise all the dampers, but keeps raised only those already raised by the keys at the moment this pedal is applied. The use of these pedals can produce subtle changes in tone quality. Many upright pianos have been built in which the application of a pedal interposes a strip of felt between the hammers and strings so that only a very faint sound is produced. (6) According to the shape of the case, pianos are classified as grand, square, and upright. The square form (actually rectangular) is no longer built. For use in private homes it has been entirely superseded by the upright, which takes up far less room. Grand pianos are built in various sizes, from the full concert grand, 2. 69 m (8 ft 10 in) long, to the parlor or baby grand, less than 1. 8 m (6 ft) long. Upright pianos include the late 19th-century cottage piano, of which the upright grand is merely a larger form. The modern spinet and console pianos are small uprights related to the cottage piano. In the upright pianos the strings run vertically, or diagonally, from the top to the bottom of the instrument. Uprights and small grands are sometimes overstrung; that is, the bass strings are stretched diagonally across the shorter treble strings, thereby gaining extra length and improved tone quality. The combined tension of the strings on a concert grand piano is about 30 tons, on an upright about 14.

Compare the Methods Used to Distribute Two Selected Products and Services Essay

In this report I will be comparing methods used by two different retailers on how they distribute two chosen products, of my choice, in two different retailing sectors. Seeing as the food and clothing sector both have very different styles of how they meet their product requirements, I will compare Tesco and JD; The products from these two companies itself that I’m going to compare is ‘Tesco Value Bread’ and Nike hoodies. For the food retailing sector (Tesco) there are many different departments that address what type of design is necessary for the distribution chain, the types that are available for a company such as Tesco is: frozen, chilled, and fresh foods, with packed goods too. However, for the clothing sector (JD) for a product like Nike hoodies JD need to consider various things like amount of the specific product they want, how they’re going to get them (whether it’s overseas or not) and will they have enough to reach customer demand, etc. Tesco have manufacturers that mass produce products such as their ‘Tesco Value Bread’ to keep up with their customer satisfaction in quantity. The goods travel from the manufacturer to the actual retailer (Tesco) and from there it’s sold directly to the customer for their consumption or any other need. However, for the Nike Hoodies to get to the customer Nike have to go through additional steps to get their item out on the market. As always, the product, in this case Nike hoodies, start off being massed produced by the manufacturer, which then get sent off to the wholesaler- which would be Nike; After all of this the final adjustments are done to the good (Nike hoodie) it’s sent to retailers, mainly abroad, for them to sell it directly to the customers. These two products production processes are quite different as they go through different their production quality is very different. Plus, the amount of time it takes to produce each product differentiates from the two also. The only main similarity they really have is the delivery procedures that take place; this could mean the shipping costs, the quality of transport and what’s expected. There are more outgoing costs in the production process for the Nike hoodies than the ‘Tesco Value Bread’ as the clothing’s going to more places, and costs a considerable amount more to make than the bread. The warehousing locations used to hold the goods (the food and the clothing) may be identical in size but the number of locations is most likely different. Because of the fact that the Nike hoodies are bigger in size compared to the ‘Tesco Value Bread’ one may be lead to believe that Nike have purchased/hired out a lot more warehouses to contain their goods compared to Tesco. On the other hand, even though Nike may seem to have more warehouses than Tesco it doesn’t necessarily mean that they sell more, as there are different levels of demand for both the products. Nike promote their hoodies through a lot of ways; Nike use mainly advertisements through the web, television and advertisements through shops-most of the time their own shops. They mass promote their Nike hoodies, whether they’re new releases or just old hoodies that need to go. Through companies like JD that sell Nike hoodies most of the time they put the hoodies on sell to promote the product further and make it more appealing to the customers that may want to purchase it. Tesco, to some extent, do in fact the same thing in regards to reduced cost methods but it isn’t even close to comparable when looking at how much of the total cost of the two items I’ve chosen are; for example: ‘Tesco Value Bread is around 45p, Tesco could suddenly decide to reduce it to 37p, there’s an 8p difference. JD however, sells Nike hoodies for around  £60- £70, they could choose to reduce it to  £30, and the difference would be ? 30-? 40. Now, the overall difference between the bread and the Nike hoodie is about  £29.92- £39.92; clearly looking at the statistics there’s a massive difference. Nike as a massive retailing company would find it easy to sell their Nike hoodie merchandise as they’ve already built up their reputation across the globe as to how much quality and various other reasons why the customer should buy their Nike hoodies; just like Nike, Tesco have also built up a fearsome reputation on the market for selli ng their goods at reasonably cheap prices that appeal to majority of people. Nike also have a wide range of the target market that they aim their products at, however, Tesco have more of a range on their goods, like their ‘Tesco Value Bread’ are aimed at pretty much everyone and anyone that wants cheap bread, but mainly targeted at a family orientated customer. Comparing Tesco and Nike to offers that occur after a trade/purchase is a really one sided comparison. Tesco excel the most at keeping their customers loyal and retained through keeping them updated on new offers/things that will benefit them greatly. Tesco are mainly known for their Clubcard points, the Clubcard points can be added up to give them a nice discount from their next exchange with Tesco, which again ensures that they always come back- it’s like a cycle. Currently Nike is trying their best to retain their customers. Nike aren’t that well known for trying to keep their customers loyal and retaining them but they’re slowly but surely increasing that weakness and turning it into a strength, just like how Tesco have. In conclusion, I have listed, explained and compared the methods that Tesco and Nike have/currently used to distribute their specific goods that chose, which were; ‘Tesco Value Bread’ and Nikes’ hoodies and how they impacted the market. I have also addressed their target market and how this may affect how they portray their company in order to distribute their goods.

The Sherwin-Williams Co.

The Sherwin-Williams Company Sherwin Williams is the largest manufacturer of paint products in the U. S. It is the most famous painting company in the United States. The Company owns more than 34 factories and 3,200 of their own branded stores, that is why it is considered the largest chain stores in the world of colors. The American company Sherwin-Williams was founded in 1866. Since its establishment, the company made a bid for new technology and innovation. 11 years after its founding in 1877, Sherwin-Williams Company has produced a revolution in the coatings industry, it has patented the manufacture of paint in an airtight jar. Since then the company is a leader in the development of new high-quality coatings based on the latest technologies and unique designs (Sherwin-Williams, 2011). Today, the Company Sherwin-Williams is the largest manufacturer of paint products in the U. S. , it is the most famous brand of paint in America, it is a transnational corporation with a turnover of 8. 02 billion dollars in 2007. Sherwin Williams Paints, known as ones of the highest quality, and therefore they are used for painting historic buildings and landmark buildings. The superiority of Sherwin Williams, among other companies is leadership of its paints in the global market thanks to new technologies, environmental production and exclusive content. Sherwin Williams Company’s products meet the highest standards, and especially the line with the brand GreenSure (Hoffman et al. 2010). There are the main features of paints of the company Sherwin Williams. Firstly, paints of this company are not sprayed. Secondly, when applying them to the surface they create smooth surface in the drying process. This is especially evident in comparison with the PVA-based paint or acrylic paint. Thirdly, paints of the company Sherwin Williams are aesthetic and efficient to use. Many of the Sherwin Williams paints can cover the surface with a single fold. This is due to different kinds of primers for different surfaces. The density of the substrate depends on both the paint and the shade. Therefore, Sherwin Williams paints save costs. Sherwin-Williams has and manages more than 2,000 retail trade in its possession. 50% of all its products come from enterprises, the shares of which belong to the corporation. In order to assess the company’s risk it is important to understand that risk is the possibility of adverse situations during the implementation of plans and use of the company’s budget (Doole & Lowe, 2008). The financial risk is the risk of adverse financial consequences in the form of loss of income and capital under uncertainty conditions of its financial activities. Commercial risk, in turn, is the non-realization of purchased goods, failure to price changes, loss of goods, the excess costs of treatment (Allen, 2010). At the present stage one of the main types of financial risks of the enterprise include (Adam, 2008): †¢ Risk reduction of financial stability. This risk is generated by imperfections in the capital structure, generating an imbalance of positive and negative cash flows of the company by volume. As part of the financial risks of the hazard (generated by the threat of bankruptcy), this risk has played a leading role. †¢ The risk of insolvency of the company. This risk reduction is generated by the liquidity of current assets, generating an imbalance of positive and negative cash flows of the company over time. In terms of financial impact this risk is also one of the most dangerous. †¢ Investment risk. It characterizes the possibility of financial losses in the investment activities of the enterprise. †¢ Inflation risk. In an inflationary economy, it stands out as a separate type of financial risks. This type of risk is characterized by the possibility of depreciation of the real cost of capital (in the form of financial assets of the enterprise) as well as the expected income from financial transactions in an inflationary environment. This type of risk under current conditions is permanent and is accompanied by virtually all financial enterprises. Interest rate risk. It is an unexpected change in interest rates in financial markets (both deposit and lending). The cause of this type of financial risk is the change in financial market conditions under the impact of government regulation, growth or decline offers of free cash resources and other factors. Negative financial conseque nces of this type of risk can be observed in the emission of the company in its dividend policy, in short-term investments and other financial transactions. †¢ The credit risk. It takes place in the financial activities of the enterprise in the provision of commodity or consumer loan customers. Its forms is a risk of nonpayment or late payment for a loan now tempered finished products, as well as the excess of the estimated budget for debt collection. †¢ Tax risk. This kind of financial risk has several implications: the likelihood of introducing new types of taxes and duties to carry out certain aspects of economic activity, the ability to increase the rates of existing taxes and fees; change the terms and conditions of certain tax payments, the probability abolish existing tax breaks in the field of business enterprise. It has a significant impact on financial performance. †¢ Structural risk. This type of risk is generated by inefficient financing the current costs of the enterprise that contributes to the high proportion of fixed costs in their total amount. High operating leverage ratio under adverse conditions of the commodity market developments and lower gross positive cash flow from operating activities generated a significantly higher rate of decline in the amount of net cash flow for this activity (Sandhusen, 2000; Lasher, 2010). Sherwin-Williams uses long-term debts that directly impact its bonds rating. This estimation has a significant role for the company’s development since it reflects the position of the company in the market. Moreover, the company has the obligations towards clients and investors and that is why it has to pay attention to the assessed rating of its obligations (McDonald & Mouncey, 2011). Works Cited Adam, Alexandre. Handbook of asset and liability management: from models to optimal return strategies. John Wiley and Sons, 2008. Allen, Judy. Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge. John Wiley and Sons, 2010. Doole, Isobel & Lowe, Robin. International marketing strategy: analysis, development and implementation. Cengage Learning EMEA, 5th ed. , 2008. Hoffman, Andrew et al. Sherwin Williams: Splashing Into the Low VOC Paint Market. William Davidson Institute At The University of Michigan, The, 2010. Lasher, William. Practical Financial Management. Cengage Learning, 6th ed. , 2010. McDonald, Malcolm & Mouncey, Peter. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page Publishers, 2011. Ogden, James & Rarick, Scott. The Entrepreneur's Guide to Advertising. ABC-CLIO, 2009. Sandhusen, Richard. Marketing. Barron's Educational Series, 3rd ed. , 2000. Sherwin-Williams. History of Sherwin-Williams. 2011. Web Nov. 25, 2011. Standard & Poor's. The Standard & Poor's 500 Guide. McGraw-Hill Professional, 2005. US Fire Administration. Sherwin-Williams Paint Warehouse Fire; Dayton, Ohio. FEMA.

Warid.Ppt

Marketing Plan WARID TELECOM’S BEST OPPORTUNITY FOR EXPANSION IN PAKISTAN SUBMITTED TO: PROFESSOR AHMAD QAMAR BY: 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT All glory and honor is for Allah, the Supreme Being who bestowed profound perseverance and ability on us to accomplish this work. We express our profound and cordial gratitude to offer thanks to our learned, kind and experienced teacher, Mr. Ahmad Qamar for his valuable guidance, constructive comments and continuous encouragement through out the research. Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales & Marketing & Miss Rubab of Warid Telecom for allowing us to carry out our research for the completion of this project. ? Special & Grateful acknowledgement goes to our parents who enable us to perform such activities. Table of contents 1. Executive summary 2. Warid Telecom †¢? An Introduction 3. Marketing Environment †¢? Competition †¢? Technology †¢? Financial †¢? Social & Demographic trends †¢? Legal 4. Target Market †¢? Consumer or Industrial †¢? Buying Characteristics †¢? Market Potential 5. Product Positioning 6. Product †¢? Stage of PLC †¢? Classification †¢? Core/Augmented product †¢? Packaging and Labeling †¢? Warranties and Services 7. Distribution †¢? Market Coverage †¢? Channel Structure †¢? Logistics/Physical Distribution 8. Pricing †¢? Mark-ups †¢? Discount/Allowance †¢? Pricing Strategies 9. Promotion †¢? Advertisement †¢? Role of Personal Selling †¢? Publicity and Public Relations †¢? Sales/Trade Promotion 10. Ethical issues associated with this product 11. International marketing activities/opportunities 12. Bibliography ? Executive Summary This report is based on WARID TELECOM which is a GSM service provider in Pakistan by Abu Dhabi Group. ne of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Its services are admired by its ultimate customers in telecom as well as in banking field. ? This report is made by visiting different stores for the purpose of collecting the information about different aspects of the product i. e. , environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, international marketing strategies and comments of the group about this product. WARID TELECOM: AN INTRODUCTION: Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our name directly depicts our dominant position and our refreshing services in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you. Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, and to harmonize the customers' perception of our brand with the quality and range of our services. Our objective is to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and clear connectivity that we have committed to provide. MARKETING ENVIRONMENT In present environment, Pakistan has gained growth rate of 18. 6% with 18,400,233 subscribers in mobile communication with in 05 years from 2000 to 2005 ? ? COMPETITION: Competition is there, mainly 06 companies are providing there cellular services in Pakistan (close competitors to one and other) 1. Warid 2. U-fone 3. Mobilink . Telenor 5. Paktel 6. Instaphone ? Following Table shows the Subscription Rate, which, help us to measure the clientele of these companies and their success with the pace of time ? SUBSCRIBERS: ? ?MobilinkUfonePaktelInstsphoneTelenorWaridTotalGrowth Rate 2000114,272 80,221112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420 ,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY: Warid is using â€Å"Ericsson† technology to provide telecom services in Pakistan. The basic features of its technology are: Billing: With Warid’s very simple billing procedures it makes sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises. Its bill contains information like †¢? Warid to Warid call ? Local Calls to Other Operators †¢? International calls †¢? Local SMS with mobile no. and locality †¢? Incoming Calls †¢? Non charge able calls like emergency nos. & others †¢? Incoming SMS †¢? Warid information services SIM: Warid is currently providing SIM of 64 K (64 kilo byte) Warid’s comparison with others networks is given below; Mobile Service Provider: Technology: Frequency: Sim: Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32K Instaphone Analog Service AMPS †¢ (2) FINANCIAL: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sector: 1. Oil and Gas Exploration, 2. Banking and financial Services 3. Automobile Industry, 4. Hospitality Services . Property Development, 6. Telecommunications Associated companies: Bank Alfalah Limited: Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the country United Bank Limited: A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and representative offices in UAE, Bahrain, Qa tar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Exchange Company: Fully licensed exchange company in Abu Dhabi ? Iranian Sanden Industries PJS Co: A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum J. C. Maclean and Co †¢? Manufacturers of high quality furniture †¢? Neo Pharma LLC †¢? Manufacturers of pharmaceutical products National Telesystems and Services (NTS) A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding S. A. L. Al Jazira Management Mall Management joint venture Abu Dhabi Vegetable Oil Company Manufacturer of edible oils Nama Development Enterprises Representation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc Wholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300 deluxe rooms and suites and other facilities Dhabi Contracting A special category construction company Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex Al Ain Palace Hotel A 4-star hotel in Abu Dhabi Dhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi SOCIAL & DEMOGRAPHIC TRENDS: While looking at social needs of a family and having an eye on economy (as two to three and plus members of a family are using Hand-held phone) Warid has launched a family package named â€Å" FRIENDS AND FAMILY† ? ? ? ? FRIENDS AND FAMILY: Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post-Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. Demographically Warid has launched prepaid connections according to the ncome level market. Warid’s post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages. POST-PAID PACKAGES FOR LOW-INCOME LEVEL Package: Silver, Gold, Connection, Postpaid, Postpaid, Activation Tax, 150, 150, Monthly Line Rent, 0, 150, No. of Friends & Family members, 5, 10, Monthly VAS Subscription, 50, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, Free SMS (Monthly Units) 0, 15, Free MMS (Monthly Units), 0, 3, Free Internet (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL Package: Platinum, Diamond, Connection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Line Rent, 500, 2,500, No. of Friends & Family members, 20, Unlimited, Monthly VAS Subscription, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 240, 1,000, Free SMS (Monthly Units) 50, 100, Free MMS (Monthly Units), 5, 10, Free Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For lower-lower income level Warid has launched its pre-paid connection i. e. ZEM. ? Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 0 is levied as stamp duty on new connection sales LEGAL: According to Warid legally environment is fully protected TARGET MARKET: According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES: CHARACTERISTICS: A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban) B+ & B - Age group of 22 to 27 and of lower-upper-income level (Urban) C Age group of 18 to 21 young stars (CORE TARGET) (Urban) D Age group of 13 to 17 and low lower income level all Ages(Urban) E & Users of Semi-urban areas (Has planned to launch) F Users of Rural Areas (Has planned to launch) ? ? Consumer or Industrial Warid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e. t. c. Buying Characteristics Warid is very much selective and stresses on value added purchases Market Potential Currently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urban and Rural Areas Product Positioning As Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink. Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections. In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices. According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate. BCG model is given below, ? ? Product In market there are two basic categories of its product brands, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below. ZAHI Zahi is a Post-Paid brand with different packages, which are; †¢? Diamond †¢? Platinum †¢? Gold †¢? Silver ? ZAHI TARIFF: With Warid's unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Package: Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Line Rent, 0, ` 150, 500, 2,500, No. of Friends & Family members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, 240, 1,000, Free SMS (Monthly Units) 0, 15, 50, 100, Free MMS (Monthly Units), 0, 3, 5, 10, Free Internet (Monthly Units), 0, 3, 5, 10, Voice (Peak Hours) Rs. per minute Friends and Family1. 501. 251. 000. 50 On-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 International (Zone 1)9. 008. 007. 006. 00 International (Zone 2)18. 0017. 0016. 0015. 00 Voice (Off Peak Hours) Rs. per minute Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 International (Zone 1)8. 007. 006. 006. 00 International (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Short Messaging Service (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 International SMSRs. 5. 00 VAS (Rs. 3. per transaction) Surf Now (Mobile Internet) downloadper 200 Kb Picture Messagingper 100 Kb Warid Zone Content Downloadper 100 Kb ? ? ? ? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sendi ng Notes All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis. Security Deposits will be as follows: Security Deposits NationalRs. 1,000 InternationalRs. 5,000 International RoamingRs. 20,000 The National security deposit will not apply to Diamond package, i. e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent. Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. †¢ ZAHI FEATURES: Basic Services: Caller Line Identification (CLI): This service enables you to identify callers at your discretion Conference Call: With Conference Call, you can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold: Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert: Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS): With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services: Voice Mail: Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS): With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet): Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. you can log on to the normal www sites. 64K SIM: Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone: The to the st ate-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. ZEM Zem is Pre-Paid brand for low-lower class Zem Tariff Want a worthwhile Prepaid Package? With Warid's unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Click here to compare our pre-paid tariffs with other cellular operators. Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as stamp duty on new connection sales Voice (Peak Hours) Rs. per minute Friends & Family 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 International (Zone 1) 9. 00 International (Zone 2) 18. 00 Voice (Off Peak Hours) Rs. per minute Friends & Family 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 International (Zone 1) 8. 00 International (Zone 2) 17. 00 Scratch Cards are available in the following denominations: Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All scratch cards valid till 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%. ?Short Messaging Service (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?International SMSRs. 5. 00? ?VAS (Rs. 3. 0 0 per transaction) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending ? ? ? ? Zem features: Basic Services Caller Line Identification (CLI) This service enables you to identify callers at your discretion Conference Call With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services Voice Mail Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS) With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the normal www sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone The to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. Zem Scratch Cards: What is a scratch card? As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field. This silver panel needs to be scratched off before any usage. Denominations The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000 ? ? ? Stage of PLC In the product life cycle stage Warid is new entry in market; after launching its products in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph, ? (5) Classification Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them. ? Core/Augmented product Customers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands. We seek to be trendsetters in customer service, with our ‘one stop' concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above. Warranties and Services No sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic. Distribution Warid has PERSONAL BASE CENTERS. The description of personal base centers is given below, Franchises Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. ? CityAddress Lahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore 10-A and 10 B UGF Century Towers, Lahore 25-Hunza Block Allama Iqbal Town, Lahore 7 Ground Floor Center Point main Boulevard, Gulberg Lahore 153 GT Road, Near Land Mark School, Lahore 42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber Ground Floor 68 Mazang Road Lhr. Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore 39- Wahdat Road Office No. 103/10 Allama Iqbal Road, Gari Shau 34-G. T Road Shahdra 25-Empress Road, Lahore Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore. Shop no 24 bagh ali road , girja chowk Lahore 7-Data Darbar, Near Palace Hotel Shell Pump Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis Road. Lahore 38-H Commercial LCCHS, DHA, Lahore. Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore 229 Ravi Road Lahore 0-B, Shalimar Link Road, Opp Total Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Road 33 Ferozepur Road 1003-Tufail Road Sadar Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal Town, Maulana Shaukat Road, Lahore 35/B, Model Town Link Road E-22/29 Shaheen colony, Main walton Road 17-Commercial Area, Chouburji Chowk, Lahore. Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd round about. Samanabad. Lahore 17-18 Agro Squre Main Shadman Market, Shadman Lahore Civic Center Garden Town Lahore 3/NIL/B-2, College Road, Town Ship, Lahore Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Model Town, Lahore H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk Masjid Noor, Kasur IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad Shop # 78, Executive Centre, I-8 Murkaz, Islamabad Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop # 7, Al-Baber Center, Markaz F-8, Islamabad Shop No 4 Nauman Plaza I-10 Markaz Isb Office # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider plaza faisal shaheed road taxila RawalpindiD- 109, Main 6th Road, Sattelite Town, Rawalpindi Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi Commercial Market Road, Opposite Bank Of Punjab. Choor Chook Main Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Road Bunni. Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock Ground Floor Main Double Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawa r Haleem Tower Main GT Road Peshawar 24 The Mall Peshawar Cantt Ground Floor Mian Duble Road Hayataba Chowk Peshawar Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian Circular Road Near State Life Building D. I. Khan Shop 17 & 18 Aman Ullah Shopping center Double Road D. I. Khan FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad Opp. To National Bank, Main SamonabadRoad, Faisalabad Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High Street Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk near sugar mill,G. T. Road Rahwali Granton hotel,G. T Road, Gujranwala Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Model Town Market, near Yummy 36,Gujranwala Old City centre G. T Road Near Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala Satellite Town market. beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot Paris rd. near Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot GujratShop #1,2 & 8. Block †C† Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Road Mashallah Plaza,Fawara chowk, Gujrat Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence Shop # 7, Rex Centre, Zaib-un-Nisa Street 9/1, 8th Commercial Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop # 1,Minhas Electronics, I. I. Chundrigar Road Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society Imperial Court, Dr. Ziauddin Ahmed Road Main Rashid Minhas Road Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA Shop # FL-10/3, Block 5, Gulshan -e-Iqbal, Main Rashid Minhas Road Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop # 12, UBL Building, Gurumandir B 253, Block L, N. Nazimabad Shop # 1&2, Shah Faisal plaza North nazimabad Block B SC14/1, Sector 11/H, North 11th Commercial Street, Khayaban-e-Ittehad, Defence Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop # 29, Hassan ali centre, M. A jinnah road Karimabad, near Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal Plot # H 6/1 Showroom # 1, Main National Highway, Quidabad Lahandi Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road 1-D, Main Sunset Boulevard, Phase 2, Defence Shop #23, RusiLake Drive,Block 18, Gulistan Johar Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop # 11, Gulistan Road, Opp. IG Office Main Jinnah Road, Idara-e-Saqafat Satellite Town, near Jillani Hospital HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel Shop # 14-25, Ward of Gul Center, Thandi Sadak Shop # 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road Shop # 4-5, Sidra Terrace, Minara Road MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda House # 1879-F/1, Khanewal Road Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop # 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office ? ? ? Market Coverage Warid has covered 9. 782 % of total market share Warid’ s connections 1,800,000 Total Mobile users 18,400,233 Warid’s share 9. 782485 % (According to graph of Pakistan Telecommunication Authority given on pg. no. 07) ? ? Channel Structure Warid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore. Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above. Logistics/Physical Distribution Warid is manufacturing its products i. e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad. Pricing Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges. Mark-ups Mark-up is kept confidential and no information provided by them. ? Discount/Allowance Discount and allowances are provided only on corporate level. Pricing Strategies Pricing strategies is kept confidential and no information provided by them. Promotion Warid is promoting its trough all the means available. ? Advertisement Warid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products. Role of Personal Selling Role of personal selling is used by Warid through †¢? Interaction †¢? Events †¢? Shopping Centers Activities Publicity and Public Relations Warid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept confidential. Ethical issues associated with this product Warid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern. International marketing activities/opportunities Warid is on availing international market and opportunities and hence it is launching its services in †¢? Bangladesh †¢? Afghanistan †¢? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1): (Source: Pakistan Telecommunication Authority ? www. pta. gov. pk ) (2): (Source: Calls to Service Centers of respective networks Warid: 111-111-321 U-fone: 111 -333-100 Mobilink: 111-300-500 Telenor: 111-345-100 Paktel: 111-222-111 Instaphone: 111-500-500) (3): www. quickmba. com (4): www. waridtel. cpm. pk